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ECHO Capital Group by Truf

Echo is an Investment Firm for Millennial entrepreneurs in the CPG space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. The clean-lined Avant-garde feeling stays away from “echo cliches” and establishes their distinctive presence in the financial industry. The responsive website utilizes scroll activated HTML5 animations and immersive, entrepreneurial imagery.

Submitted by All Things TRUF

(Source: behance.net)